CMS in BZ WBK

Content Management System, in short CMS, was implemented in Bank Zachodni WBK (AIB European Investments Limited) over
a very short period. It is the biggest implementation of such kind
in the Polish financial sector. The solution allows to lower the marketing costs of the whole business group.

The system makes it possible to locate marketing communications at one place and to maintain control over document circulation. Every single change to the information in BZWBK’s web services
is proceeded according to the path presented. Having been created by the employees the information to add is afterwards conveyed to the management for confirmation and, if successful, given to further publication. Such a procedure allows to avoid a mess caused by the appearance of several different versions of the same document and finding out, which one has the final character. The publication can be made by an authorized person from the Department of Marketing Management.
Such solution is first and foremostly unique because of its reliability and keeping to the circulation path suitable for a given document. On one hand it is virtually impossible for the information to get lost,on the other hand thanks to the solution’s complexity the information passes through all divisions interested, who are immediately informed if any news come out.

The system used is an original solution created by specialists from Blue Media Company and it has been then adjusted to the requirements and expectations of such hierarchic organizations
as banks. CMS has been as well working in the group’s other companies – ARKA Investment Funds, BZ WBK Leasing - and online services - bdu.bzwbk.pl (Bank Dziecięcych Uśmiechów, a charity program called ‘Bank of Children’s Smiles’), zakrzewo.bzwbk.pl and english.bzwbk.pl. Blue Media is also responsible for the solution’s integration process and current maintenance of the system.

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Blue Media is an integrator of innovative information technologies
in such economy sectors as telecommunication, banking and finance. The company specializes in providing business mobile products and Internet applications, that enable its clients to gain dominance on the market.

Starting from the year 1999 Blue Media has been a dynamically developing company with systematically growing sales and highly skilled specialists employed. Blue Media’s strong market position
is reflected in the received awards and the Company’s classification
in the Fastest 50 Ranking among fastest developing high-tech companies in Eastern, in the Fastest 500 Ranking among fastest developing companies from Europe, Asia and Middle East, as well
as in Top 200 and in Teleinfo 500.

The company’s clients comprise 9 largest banks in Poland and all the Polish GSM operators. Blue Media’s strategy aims at winning new corporation customers both in the Polish and international markets.