Bankier.pl S.A. has launched a new service butik.bankier.pl

Bankier.pl in collaboration with Blue Media has created a new Web service butik.bankier.pl, that enables the users of Bankier.pl to do safe and convenient on-line shopping. The new service offers over 15 000 products of recognized manufacturers and distributors, classified in 10 theme categories.

The service butik.bankier.pl is another step in the organic development of Bankier.pl that guarantees its users access to new, attractive services and products. The service butik.bankier.pl enables purchasing a wide selection of products over the Internet with the use of PayByLink payment methods available on the market.

Bankier.pl is currently one of the most popular portals in Poland concerning economy and finance. Business pages of Bankier.pl are visited by over 1,6 million users monthly, who generate over 41 million page views (Megapanel PBI/Gemius; business, finance, law; February 2008). Over a half of the users of Bankier.pl are between 25-44 years old. Almost 80% of all users have middle or higher education, and every third user of the portal is an entrepreneur, a specialist or works as a manager (the survey of Megapanel PBI/Gemius, user profile, February 2008). When we combine this with their incomes being over the average and many years experience with using Web services, the users of Bankier.pl belong to those Web users who are most eager to shop online.

„On the basis of a thorough analysis of our users’ behaviour and needs as well as the available data concerning on-line shopping the service butik.bankier.pl was created.” – said Roman Bryś, a member of the management board of Bankier.pl S.A. „When carrying out the project we decided to choose a reliable and very experienced partner, that is the company Blue Media” – added Roman Bryś.

On the Website butik.bankier.pl users will be able to buy products offered by recognized manufacturers and distributors. The new service of the portal Bankier.pl is offering over 15 000 products available within 10 theme categories, including the most popular ones such as: RTV, Computers, Hobby, Telephones or Domestic Equipment.

The Web service was created with the use of a modern platform, whose integrator is Blue Media, a leader in the field of delivering such sort of solutions. Blue Media is one of the leading companies offering their services to the financial and telecommunications sector. In 2006 and 2007 Blue Media was ranked 1st in Technology Fast50, a ranking of high-tech companies from Central and Eastern Europe elaborated by Deloitte. In 2007 the company was awarded the Business Gazelle title. In TOP 200/2008 Blue Media was classified as the biggest IT company in the Pomerania District.

Co-operation with Blue Media is within the last month a second strategic agreement signed by Bankier.pl and aimed at maintaining continuous dynamic development of the company’s financial portal Bankier.pl. The very first agreement signed with Agora S.A. resulted in launching the already known Web service praca.bankier.pl, created for specialists from the financial sector.